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“Nice Girls Don’t Negotiate” & Other Gender Myths
Women aren’t worse negotiators than men. It’s just that their negotiation strengths and weaknesses are little understood. It is widely believed that the gender pay gap – which the U.S. Census Bureau...
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Five Steps to Success in Emerging Markets
As the global market faces a massive geo-economic realignment, multinationals are having to rethink every aspect of the way they do business. What is the key to success in emerging markets? Is it a...
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The Importance Of Doing Nothing
By giving the brain ‘downtime’ we can improve mental health and allow ideas to incubate. “Learning without reflection is a waste, reflection without learning is dangerous” – Confucius In today’s...
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Putting A Price Tag On Brands
A universally accepted standard for brand valuation is an urgent need in a business world increasingly driven by intangibles. The term “brand” represents something vital yet intangible – the nucleus of...
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What Industry Leaders Are Doing With Their Data
Data can be your secret weapon, but using it effectively is much more about processes and people than about tools. When Netflix invested in producing its own television mini-series, House of Cards, it...
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Innovation: Not a Straight Arrow
Great innovators don’t necessarily follow straight paths. Often a winding path can shape their defining inventions. At a farm in Michigan, lived a little boy. In his pocket, as his constant companions,...
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Leveraging Communities to Create Social Media Momentum
As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more global and creative approach to understanding the dynamics and cultural fabric...
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Three Steps for Successful Digital Integration
The “uberisation” of the economy is making companies rush into digital integration, but they need to build some critical capabilities before investing. In the face of emerging digital disruptions...
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Transforming Organisations for Sustained Innovation
“Market-oriented” firms are better able to innovate consistently, but getting there requires complex and demanding organisational change. Seeing a self-contained innovation project through to...
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How to Get More Women to Work in Tech: INSEAD
Role models and reassurance about potential success can impact women’s career decisions. ‘What made you decide to join your profession?’ When people are asked this question, they often give answers...
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